Projects

Basic-Fit is one of Europe's largest fitness club chains. Their goal was to strengthen their position in the competitive Dutch market, reach more potential members, and increase engagement on social media.

They needed clear communication, modern visuals, and an effective advertising strategy that would help them stand out and attract new customers.

After researching the market, I developed and implemented a data-driven advertising strategy, focusing on audience segmentation, testing different creative campaigns, and conversion optimization.

After implementing strategic decisions, the campaign's ROI increased significantly in 7 months: advertising performance improved by 42%, CPA decreased by 33%, and social media engagement improved by more than 50%. We also managed to create a consistent visual style that increased brand awareness and stimulated natural organic growth.

A rapidly growing Korean skincare brand. The brand sought to strengthen its identity on social media and refine its communication.

My main task was to create a social media strategy and visual style that would reflect Littlewonderland's values and increase audience engagement.

I created a social media strategy based on the brand's personality, audience needs, and market trends. I also developed a visual guide that unified the brand's aesthetics and content ideas. I also formed recommendations on the balance between organic and paid content.

Within the first three months, this strategy yielded tangible results: overall engagement increased by 58%, the profile began to grow consistently and organically, and average reach increased by more than 70%. Visual consistency improved brand recognition and strengthened consumer confidence.

A local, stylish women's clothing boutique. The brand sought to expand its online visibility, attract more new customers, and boost sales through digital channels.

The main goal was to increase sales, improve advertising effectiveness, and strengthen the brand's image online.

I created a competitive advertising strategy based on audience segmentation, keyword analysis, and creative format testing. In the social media strategy, I focused on content structure, seasonality, visual style consistency, and brand tone that encourages engagement.

In the first 6 months, we achieved the following: Meta ads generated a 36% higher ROI, CPA decreased by 24%, and Google campaigns led to a 34% increase in conversion flow. Social media reach increased by 38%, and overall engagement nearly doubled due to a clear content plan and consistent visuals.

Covebo Lithuania is part of an international recruitment group based in the Netherlands. The company needed a clear, year-long marketing strategy, greater visibility on social media, and an effectively maintained website.

For the project, I created a year-long marketing strategy that took into account market specifics, seasonality, and the candidate journey. I managed social media, created informative posts, visuals, and Meta and Google Ads campaigns. I also maintained and optimized the company's website.

The results of these actions were clearly visible. During the first few months, organic traffic to job ads increased by 42%, and social media engagement grew by 43%. The CTR of candidates from ads to job postings improved by 22%, and clearer communication reduced candidate dropout at an early stage. A strengthened employer image and consistent content allowed us to reach more motivated and qualified candidates over the course of our 3-year collaboration.

Sunhouse Roermond is a local tanning salon. The client wanted to build stronger brand awareness and ensure consistent, modern communication on social media.

I developed a social media strategy that included thematic cycles (tanning care, safe tanning, studio equipment, demonstration of customer results), visual tone, and communication language tailored to a younger and middle-aged audience. I also prepared advertising visuals focused on impulse buying, clear messages, and aesthetics in line with the beauty and wellness sector.

After implementing this strategy, the results were clearly visible. Social media reach increased 2.8 times in the first month, and the advertising visuals generated a 42% lower cost per click. Engagement increased by 63%, and customer inquiries about visits increased by 34%.

The project showed that even a local services business can stand out in the market if communication is targeted, visually appealing, and based on audience behavior analysis.